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Apple iPhone 17 event recap: iPhone Air preorders, Apple Watch 11, AirPods Pro 3, more

Sep, 12, 2025 Hi-network.com
Apple iPhone 17 Pro and Pro Max colors
Jason Hiner/

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Apple pulled back the curtain on its latest product lineup during its "Awe Dropping" keynote in Cupertino this week. Thehour-long event revealed a host of new products, including the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. 

was on-site to cover the announcements, and we've compiled a summary of the biggest news from the event. We'll continue to provide updates as we get them.

What major products were announced?

iPhone 17 series: Apple kicked things off with the standard iPhone 17 for$799, which now features a 120Hz ProMotion display, an enhanced front-facing camera for flexible recording, and an A19 chipset. 

Theshowstealer, however, was arguably the new$999 iPhone Air model, Apple's thinnest and lightest phone to date. According to Apple, it runs on a more powerful A19 Pro chip, has only one camera sensor due to its limited size, and is durably built. 

Also: iPhone 17 Pro vs. iPhone 16 Pro: How to choose

The Pro and Pro Max models -- which start at$1,099 and$1,199, respectively -- also got a redesigned back cover, with a larger camera visor that houses an enhanced telephoto sensor. A new vapor chamber cooling system keeps the phones running at peak performance for longer, while prolonging the battery life.

Apple Watch Series 11: Apple highlighted how the$399 Apple Watch is an essential piece of personal health and safety technology by sharing real-world, life-saving testimonials. The upcoming Apple Watch Series 11 will be the thinnest and most comfortable watch yet, featuring 5G connectivity, new watch faces, and an extremely scratch-resistant ceramic design.

Apple Watch Ultra 3: The$799 Apple Watch Ultra 3 features a brighter, wider-angle OLED display with thinner bezels, allowing for a larger screen. It will be the first Apple Watch to offer satellite connectivity for emergency messaging and location syncing, along with 5G support. The Ultra 3 is also rated for the longest battery life of any Apple Watch, lasting up to 42 hours on a single charge.

Also: Excited about Apple Watch 11's hypertension feature? It's coming to older models too

Apple Watch SE 3: The third-generation$249 Apple Watch SE runs on an S10 chip and now includes a new always-on display. This model also introduces fast charging for the first time, giving users up to eight hours of battery life with just a 15-minute charge. It maintains an 18-hour overall battery life and is compatible with iOS 26, which unlocks advanced features. 

AirPods Pro 3: The event began with the launch of the$249 AirPods Pro 3, which feature a multi-port acoustic architecture for improved sound quality on both music and calls. 

The new earbuds have twice the active noise cancellation of previous models and a battery life of up to eight hours with ANC on, a four-hour increase. They will also support Live Translation powered by Apple Intelligence and come with new ear tips in five sizes for a better fit.

Also: You can preorder Apple's new devices this week: iPhone 17, Watch 11, AirPods Pro 3 and more

For more on-site coverage of Apple's iPhone 17 event, check out our sibling sites' live blogs at CNET, PCMag, Mashable, and Lifehacker.

Best iPhone 17 preorder deals right now

Here are the best deals we've found so far, from carrier offers to retailer promotions.

Apple Store iPhone 15 Launch

PREORDER NOW

Apple

You can now preorder directly from Apple's website for in-store pickup and deliveries. The dates and times vary depending on the model and SKU you select. This is also the best way to apply for Apple Care.

View at Apple
gettyimages-1473555777

PREORDER NOW

Best Buy

Get up to three months of Apple Music, Apple Fitness+, Apple Arcade, and Apple TV+ for free when preordering the iPhone 17 at Best Buy. 

View at Best Buy
verizon-store-front-internet.jpg

PREORDER NOW

Verizon

At Verizon, new and existing customers can get up to$1,100 off any of the new iPhones (the equivalent of a free iPhone 17 Pro) with an eligible trade-in and unlimited plan. In addition, if you buy any new iPhone 17 on any myPlan, you'll get an Apple Watch SE 3 or an Apple Watch Series 11 included free, or$500 off an Apple Watch Ultra 3. See Verizon's website for terms and conditions for both deals. 

View at Verizon
T-Mobile

PREORDER NOW

T-Mobile

If you're switching to T-Mobile on the Experience More or Go5G Plus plans, you can get a base model iPhone 17 for free or up to$830 off any iPhone 17 model, no trade-in required. T-Mobile customers can also get an iPhone 17 Pro for free when they have a qualifying trade-in and sign up for or switch to the Experience Beyond mobile plan. See T-Mobile's website for terms and conditions of this deal. 

View at T-Mobile
AT&T

PREORDER NOW

AT&T

New and existing AT&T customers can get the iPhone 17 for free or up to$1,100 off an iPhone 17 Pro series model with an eligible iPhone trade-in, in any condition. See AT&T's website for full terms and conditions of this deal. 

View at AT&T

The latest updates

iOS 26, WatchOS 26, MacOS 26, and more coming very soon

iPhone 16 Pro with iOS 26 camera app
Kerry Wan/

By Kerry Wan, Managing Editor / Sept. 12 at 12:50 p.m. ET

The wait is almost over for Apple to launch this year's lineup of new software. After announcing them at WWDC in June, Apple has set this Monday (Sept. 15) as the release date for iOS 26, WatchOS 26, MacOS 26, TVOS 26, and more.

It is then that you'll be able to update your existing devices (as long as they're compatible) to the latest software and try new features like Liquid Glass, call screening, default app selections, and more.

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Apple's Hypertension Detection receives FDA clearance

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Nina Raemont/

By Nina Raemont, Wearables Editor at Sept. 12, 7:53 a.m. ET

Apple unveiled Hypertension Detection at its Tuesday event, where it announced that the feature would receive FDA clearance by the end of the month. Well, the FDA clearance came sooner than expected. The Apple Watch feature received clearance Thursday night, and users can expect to see the feature arrive on their smartwatches starting next week. 

Hypertension Detection is available on Apple Watch Series 9 or later and Ultra 2 or later. It skips the SE smartwatch model. 

This is the third health feature Apple has received FDA clearance for, with the others including hearing loss detection and sleep apnea detection. It now has more FDA-cleared features than Samsung and Google. 

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Are you ready to preorder the iPhone 17?

Apple iPhone 17 Pro and Pro Max colors
Jason Hiner/

By Kerry Wan, Managing Editor / Sept. 12 at 7:00 a.m. ET

Preorders for the new iPhone 17 series start today at 5 a.m. PT/8 a.m. ET on Apple's website and at partnering carriers and retailers. Are you placing an early order? If so, which model and what configuration?

  • iPhone 17: Starts at$799
  • iPhone Air: Starts at$999
  • iPhone 17 Pro: Starts at$1,099
  • iPhone 17 Pro Max: Starts at$1,199
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Early iPhone 17 Pro Max camera samples show promise

iPhone 17 Pro Max camera sample 8x optical zoom
Jason Hiner/

By Kerry Wan, Managing Editor / Sept. 11 at 4:55 p.m. ET

got a chance to test out the iPhone 17 Pro and Pro Max cameras while at Apple Park this week, and early samples are looking good so far.

My colleague Jason Hiner captured the image above with the new 48MP telephoto sensor at 8x optical zoom. For how bright the Cupertino office can be, there's surprisingly no harsh glare or overexposed areas.

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The first Apple-approved iPhone Air bend test results are in...

iPhone 17 Air in Space Black
Jason Hiner/

By Kerry Wan, Managing Editor / Sept. 11 at 4:42 p.m. ET

and...it survived!

In a recent interview with Apple's senior leadership, Tom's Guide editor-in-chief Mark Spoonauer was permitted to forcefullybend the iPhone Air . The device, reinforced with a titanium band similar to the Samsung Galaxy S25 Edge, showed a slight flex but quickly returned to its original shape.

The new design keeps the phone lightweight and sturdy. While the iPhone Air appears to have avoided a "bendgate" repeat, its true durability will be seen when it's in consumers' hands.

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iPhone 17 cases are starting to arrive on doorsteps

iPhone 17 Pro TechWoven cases
Jason Hiner/

By Kerry Wan, Managing Editor / Sept. 11 at 12:30 p.m. ET

If you preordered cases and accessories for your new iPhone 17 -- and you happen to reside near a local distribution center -- there's a high chance they'll be delivered as early as today.

My colleague Jason Hiner received his order of TechWoven cases for the iPhone 17 Pro and Pro Max just this morning!

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The iPhone's new Dual Capture mode is perfect for concerts

By Kerry Wan, Managing Editor / Sept. 10 at 7:19 p.m. ET

One of the best new camera features on the iPhone 17 series lets you capture with the rear and front cameras simultaneously. It's a vlogging feature I've seen on competing Android phones, and I can see a lot of people using it when recording live performances and concerts. After all, the reactions to those moments are just as valuable as what's in front of the camera.

Check out Jason Hiner's test footage below.

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AirPods Pro 3 will ship without a charging cable

AirPods boxes at Apple Park Visitors Center store
Jason Hiner/

By Kerry Wan, Managing Editor / Sept. 10 at 2:40 p.m. ET

According to Apple'stechnical specs page for the new AirPods Pro 3, the wireless earbuds will ship without a charging cable in the box. This means users will have to use an existing USB-C cable or wireless charging dock to power the accessories.

At this point in time, are we more forgiving of these omissions? I personally stash away most of my new USB-C cables, as one or two are enough to power my primary devices. But if you're upgrading from the original AirPods Pro, expect to have to buy a charger to go with it.

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The carrier deals are starting to appear, and they're aggressive

By Kerry Wan, Managing Editor / Sept. 10 at 1:29 p.m. ET

Ahead of Friday's preorder window, I'm seeing several carrier promotions starting to surface, including this latest one from Verizon. It slashes off$1,100 -- equal to the cost of an iPhone 17 Pro at retail price -- when you trade in an eligible smartphone and are on an Unlimited data plan.

This is par for the course when it comes to carrier deals, as AT&T and T-Mobile are running similar packages. As always, you should read the fine print when accepting carrier deals, as the smallest of errors can accrue fees and other expenses.

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Meet the$2,000 iPhone

,000 iPhone at checkout
Kerry Wan/

By Kerry Wan, Managing Editor / Sept. 10 at 11:05 a.m. ET

We officially live in a world where you can buy an iPhone from the Apple store for$2,000. The configuration is an iPhone 17 Pro Max with 2TB of internal storage. That's not including Apple Care and any accessories.

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The first iPhone Pro price hike since 2017

By Kerry Wan, Managing Editor / Sept. 10 at 9:42 a.m. ET

We've been speculating all year whether or not Apple would increase the prices of iPhones, and it did! But also, not really.

The $999 iPhone Air has replaced the$899 iPhone 16 Plus, but I wouldn't consider the Air a direct successor to the latter -- it's a totally different concept of a phone, with an innovation tax to go with.

The $1,099 iPhone 17 Pro costs$100 more than its predecessor but now comes with 256GB of base storage instead of 128GB. Apple has essentially removed the 128GB configuration this year. That's all.

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