UK-based chip designer Arm introduced Lumex, a next-generation chip design explicitly designed to power AI on smartphones, smartwatches, and next-generation PCs.

Arm, whose processor architecture underpins devices from Apple and Nvidia, described Lumex as its most advanced platform yet for real-time AI assistance, communication and on-device personalisation.

Arm's senior vice-president Chris Bergey said consumers now expect instant, private, seamless AI features instead of gradual improvements.

The Lumex platform combines performance, privacy, and efficiency, allowing partners to use the design as delivered or configure it to their own requirements.

A brand that is part of a broader naming structure includes Neoverse for infrastructure, Niva for PCs, Zena for automotive, and Orbis for the internet of things.

Meanwhile, Arm is reportedly preparing to manufacture its chips, having recruited Amazon's Rami Sinno, who helped build Trainium and Inferentia, to strengthen its in-house ambitions.

These moves mark a significant moment for Arm, as the company seeks to expand its influence in the AI hardware space and reduce reliance on licensing alone.

With the rise of generative AI, the push for high-performance chips designed around on-device intelligence is becoming central to the future of mobile technology.