The European Commission has initiated the adoption of a data protection adequacy decision with Brazil, recognising that the country offers a level of data protection comparable to the EU's General Data Protection Regulation (GDPR).

The agreement will enable seamless data transfers between the EU and Brazil across sectors, including business, government, and research.

This mutual decision marks one of the broadest scopes of data adequacy granted by the EU and is expected to boost economic ties between the two regions, which together serve 670 million consumers, Tech Sovereignty, Security, and Democracy Executive Vice President Henna Virkkunen said.

Brazil is also advancing its adequacy decision to allow data flows to the EU. Virkkunen described Brazil as a 'natural partner' and stressed the importance of collaboration amid global uncertainty.

Commissioner Michael McGrath praised Brazil's privacy framework, emphasising that robust data protection ensures consumer trust, rights, and transparency.

The draft decision will now undergo review by the European Data Protection Board (EDPB) and require approval from the EU member states and scrutiny by the European Parliament.

Once adopted, the adequacy decision will be subject to regular evaluations to ensure continued compliance with the EU standards.